6 Critical Components of Onsite SEO

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On this page, we discuss the basics of onsite SEO, the difference between onsite and offsite SEO, and six crucial components of onsite SEO to increase success.

If you need help implementing on-page SEO techniques to improve your website, contact us today to talk to us about our bespoke SEO campaigns and a strategy tailored to your business.

What is onsite SEO?

Onsite SEO, also known as on-page SEO, is the process of making your website search engine friendly. When using this strategy, you will focus on optimizing elements on your website that will help you rank higher in search results and drive more valuable traffic to your website.

This SEO practice requires customizing elements on your website so that search engines can easily crawl your website and index your content. When you use onsite SEO, you optimize both the content and the HTML source code of a page.

One of the most important factors in onsite SEO is relevance. You have to ask yourself how relevant your content is to the user’s search query and the intent behind the search (this is also referred to as the user’s search intention). If you understand your target audience, you can create content that will help you answer these queries appropriately and thus improve your position in the search results.

Why is onsite SEO important?

Onsite SEO is a crucial part of your SEO campaign because it helps search engines interpret the content of your page. If search engines cannot crawl through your site, they cannot index your information (= include it in Google results). If you do good onsite SEO, search engines can easily understand what a person would see if they visited your page.

Indexing your pages helps search engines deliver the best content to your audience. When search engines know what’s on your page, they can easily index your content to appear on the most relevant searches.

As for the human aspect of search engine optimization , you will appear in front of more relevant visitors to your business. They see your relevant content that matches their search query. So, onsite SEO helps you connect with more relevant leads.

Onsite vs. Offsite SEO: What’s the Difference?

If you are into onsite SEO, you will come across the term offsite SEO. So what’s the difference between these two strategies?

Onsite SEO: Focuses on changes that you can make to your website to improve rankings.
Offsite SEO: Focuses on external factors that affect your website’s rankings.

With onsite SEO , you focus on the aspects of your website that you can control. These are factors like:

  • Keyword selection
  • Speed ​​up the loading time of your website
  • Optimization of the page title

These are optimizations that you can make yourself to improve your SEO ranking .

Offsite SEO focuses on external factors that you cannot control, but which can affect the ranking of your website. These factors include:

  • Links to your website from other authoritative websites
  • Social media management
  • Management of reviews

Although
you can not directly control these factors, they still have the power to influence your website and improve your ranking in the search results.

If you want to be in control of improving your website, your focus should be on the onsite SEO factors. With these you can improve the ranking of your website in the search results and generate more traffic for your company.

6 important onsite SEO factors

Now that you know the importance of onsite SEO, it is time to optimize your website for valuable results. Let’s take a look at six key onsite SEO factors that you need to focus on in order to maximize your results with SEO.

1. Create valuable, in-depth content to keep people on your page

Any onsite SEO guide will tell you that content is a crucial component of SEO success. Content drives traffic to your page, gets people interested in your page, and keeps them on the page. Unless you invest in content marketing, you are not making the most of the opportunities you have with SEO .

Content comes in many forms, including blogs and ebooks. You can cover multiple topics about your industry to get users to your site.

When creating content, you need to go in-depth and provide your audience with valuable information. The days of thin, not very informative content pages are over. If you want to drive relevant leads to your page, you need to create content that is valuable, informative, and comprehensive to your audience.

When writing and sharing content, make sure it is easy to use. Your audience should be able to easily read and understand your content. There’s no point creating content if your audience doesn’t understand or can’t read it.

Your content should be clear and easy to understand.
You can make your content easy to digest by using bulleted and numbered lists and dividing the text into sections.

As you write your content, you shouldn’t just scratch the surface of the subject. You want to go deep into the subject and provide your audience with high-quality information. When you create in-depth and engaging content, your audience will stay on your site longer.

If you create in-depth content that matches the search intent of the users, you will drive more visitors to your page and increase the time they spend on the page. These two actions send a positive signal to Google that your page is relevant so that Google will increase your ranking. This is a great onsite SEO practice for improving your SEO ranking.

2. Optimize title tags to appear in more relevant results

When users find your website’s pages in search results, the first thing they look at is the title of the page. The title plays an active role in deciding whether to click your page or move on to a competitor’s page. Optimizing your title is one of the most important on-page SEO techniques to get users to visit your page.

If you are focusing on the title tag for your page, make sure it is detailed. It should tell your audience exactly what to expect when they click the link.

Let’s say you’re a financial planning firm and you’ve written an article about types of investments. Which article title would you be more likely to click to find information:

“Investing in Your Future” or “5 Types of Investments That Will Help You Grow Your Wealth”?

Most likely, you would choose the second one. You know, if you click on the second article, you will see five different types of investments.
The title of the first article is extremely vague and could cover almost anything with investments.

The second title also hits the keyword “types of investments”. Keyword integration is an integral part of your title because it speaks for relevance.

Not only does Google look for the keyword in your title to help rank your page, but your audience will also look for the keyword to see if your listing is relevant to their query.

The title optimization is that you can improve the ranking of your page and appear in more relevant search results one of the many on-site SEO techniques.

3. Use internal links on the page to keep people on your website longer

Whenever you write new pages, you should link to other pages on your website within your content. These links are known as internal links because they keep users within your website instead of directing them to other, external websites.

Internal links improve the user experience. You will provide your audience with valuable information and help them learn more about your topic.
At the same time, they enable search engine crawlers to better navigate through the contents of their site and to find pages. If you link internally, Google will crawl your page and follow these links to index that content. This is a great way to help Google find more pages on your website and get them ranked in search results.

Adding internal links improves the user experience. It enables them to get more information on topics that may be difficult to understand or confusing. They spend more time reading the information on your website, which increases their time on site and improves your ranking.

If you’re looking for on-page SEO techniques that will improve your website’s ranking, start with internal linking in your content. They keep leads on your website longer and help Google index more pages on your website and get them in search results.

4. Improve your page load time to improve usability

Everyone wants to get information quickly. When people do a search, they want to click a link and see the page load immediately. In fact, 83% of users expect a website to load in three seconds or less.

If your page doesn’t load quickly, people will be leaving your site. 53% of users leave a page if it takes more than three seconds to load. You can lose half of your website traffic just because a page takes too long to load.

To make sure you keep users on your website, you need to improve your page load time. There are a number of ways you can improve your page load time:

  • Reducing the size of
    image files

  • Decrease CSS, Javascript and HTML
  • Reduce white space in the
    coding
  • Reduce the number of redirects (301 or 302) on your
    side
  • Use
    browser
  • Save videos on external platforms like Wistia
  • Use a Content Distribution Network
    (CDN)

These are just a few of the ways you can improve your website load time. If you want to know which practices are most effective, you can use Google PageSpeed ​​Insights to see where you can improve your website.

Google PageSpeed ​​Insights is a great tool that can help you learn more about your website’s loading time. You can see how fast your website loads on mobile and desktop devices. Google also gives you suggestions on how to improve your website’s loading time.

If you don’t have the time to devote to improving your website’s load time, you can count on an SEO company to help you improve your website’s load time. At Position Digital we offer Page Speed ​​Services that help you improve the loading time of your website and keep users on your site longer. Contact us to talk about the potential to improve the loading time of your website.

5. Create SEO friendly URLs

Your URL is a crucial part of SEO. When search engines crawl your website, they read your url to understand your content. If your URL isn’t unique, it won’t help the search engines index your website, nor will it help users remember your URL.

The URL helps to determine the relevance of a website by search engines. It’s a great place to incorporate your keywords so that your page can rank better.

Your URL should be clear and have a hierarchy. You don’t want a URL that has letters and numbers mixed up. Here is an example of bad URL website structure:

www.backstube24.de/3455jjj/fj320s0a

A URL like this one is scattered and cluttered. The random numbers and letters have no meaning for search engines. Your audience won’t remember a random combination of letters and numbers either.

Instead, a better url looks like this:

www.backstube24.de/brownies/triple-fudge-brownies

This URL structure is clear and defined. There is also a clear hierarchy. The URL goes from “Brownies”, a general category, to “Triple Fudge Brownies”, a special type of brownie. It’s clean and defined so that search engines can easily read your URL.

The users can of course also remember the URL. It’s a lot easier to memorize brownies through triple fudge brownies than a combination of letters and numbers. Your audience can also use the URL to clearly identify the topic, which increases the likelihood that they will be engaging with your relevant content.

By creating a clean URL structure, you will get more leads on your page and help the search engines index your pages properly. This is a great way to improve your onsite SEO and increase your website’s ranking in search results.

6. Use responsive web design

Your audience will access your website from different devices. It is critical that you create a positive experience on all of these devices. If you want to get onsite SEO right, you need to make sure your website is responsive in design.

Imagine trying to access the desktop version of your website on a mobile phone. You’d have to zoom in and out to read the content and everything would look disorganized and mis-scaled. This will not provide your audience with a positive experience and will deter them from interacting with your website.

You need to invest in responsive design to give your audience the best experience with your website. Responsive design ensures that your website adapts to whatever device a user is using. Whether it’s a smartphone or a tablet, your website will be customized to best fit the screen of each device.

Responsive design helps you create a website that is easy for your audience to navigate. Your audience will have a better experience on your website because your design adapts to the device in question.

Google offers a free tool to perform a mobile optimization test.

Martin Bond
Martin Bond
Admin Nash has been writing about Tech News games and the gaming industry for nearly a decade. When he’s not writing about games, he’s usually playing them. You can find him on Twitter talking about games or sports

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