Get more jobs with LinkedIn: This is how freelancers and self-employed people use the business network correctly

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Get more jobs with LinkedIn: This is how freelancers and self-employed people use the business network correctly

LinkedIn is on the road to success and is becoming increasingly important as a business network: around 16 million German-speaking members use it worldwide. In total there are more than 700 million users: from around 200 countries. But in this country the career platform is still underestimated and is not used at all or used incorrectly by many. We’ll tell you how you, as a freelancer or self-employed person: r make the most of LinkedIn and get new jobs.

Update: LinkedIn is planning a marketplace for freelancers

According to insider reports, LinkedIn is currently working on a marketplace for freelancers. Companies could use this to find freelancers and even pay them via a digital wallet. Freelancers should be able to place ads there, and there should be price comparisons and experience reports. The marketplace is to replace the ProFinder, with which LinkedIn already offers a similar offer.

Since LinkedIn now has over 700 million users, the platform with the new offer could become a major competitor for existing offers such as Fiverr or Upwork. Especially when the payment function works directly via LinkedIn.

Everyone who is already looking forward to this new opportunity needs a little patience: According to the insider reports, the marketplace will not start until September. Until then, however, it is all the more important for freelancers to establish themselves with LinkedIn and use the business network properly. We have summarized how to do this below:

Expand your LinkedIn network

LinkedIn is more than a career platform. If you do it right, you can look for jobs there, make contacts, advertise yourself and your portfolio and make sure that you are found by clients. It’s not for nothing that LinkedIn is the top network for lead generation. The most important thing: You have to constantly expand your network on LinkedIn. Because LinkedIn limits its search options for new contacts to the first three levels of your network. That means, on your direct contacts (first level), on the contacts of your contacts (second level) and their contacts (third level). Only within this network can you find new contacts and, for example, be found by potential clients yourself.

This means that anyone who wants to get jobs via LinkedIn has to do one thing above all: Build, maintain and expand their network. With every new contact you get their contacts. Contacts that have a large network of their own are therefore particularly “lucrative”.

In addition to former and current work colleagues, clients, friends and acquaintances, there are two ways to quickly expand your own network: recruiters and LinkedIn groups. Recruiters have a lot of contacts on LinkedIn and when you join groups, all members of the group are automatically in your contact list. With LinkedIn you can join up to 100 groups: So a lot of potential for new contacts.

LinkedIn SEO: Using LinkedIn properly

Since LinkedIn works like a search engine, it is important that you pay attention to SEO on your profile. Because in order to get new orders and customers, you have to rank well on LinkedIn.

Fill out your LinkedIn profile correctly

The most important thing is that you fill out your profile in full and above all describe your past and current projects in detail. Particularly interesting for freelancers and self-employed: You can add a slogan to your profile that describes you and your work. You can also specify up to 20 specialties. LinkedIn shows you in detail what you have to fill out before your profile is complete. The more you fill in, the higher you will be rated by LinkedIn and the better you will be found by clients, for example. You can see which level you have reached so far in a box below your profile picture with the title “Meaningfulness of the profile:”

For example, if you have reached the “Intermediate” level, you have an eight times higher chance of being found by HR decision-makers and recruiters and are ten times more likely to be contacted. The highest level “Superstar” gives you a 27 times higher chance of being found.

Keyword research for the LinkedIn profile

In your profile (slogan, description, knowledge and skills), use the keywords that are most important for your profession, your activity and your industry. Only then will you be found when potential clients search for these keywords. Here, too, the following applies: Describe yourself and your portfolio as precisely as possible and do not just use general terms such as “self-employed”, “freelancer” or “freelancer.” You can also find the most important keywords for your industry from other LinkedIn users who do similar activities as you do.

Actively use LinkedIn

Since the network is particularly important on LinkedIn, there is little point in filling out the profile once and then doing nothing. Because the more active you are on LinkedIn, the higher you rank in the search. Therefore, network, look for new contacts in a targeted manner, like and share posts from others and discuss in groups. If you have your own content (for example a specialist article) you can share it on LinkedIn and thus acquire expert status. You can also post YouTube videos on LinkedIn. Particularly practical: If you share the link to a video, it will be played automatically in the news feed and you do not have to upload it separately.


You can also write and publish an article directly on LinkedIn . To do this, simply click on this button at the top of your LinkedIn homepage:

Note on the cost of LinkedIn:

You can implement the tips mentioned with a free standard profile. There are also various premium offers on LinkedIn. With the business account you can, for example, find and contact people more specifically or advertise your company. With the “Sales” function, you can find leads and accounts in your target market, identify decision-makers and create lead lists. More information about the premium memberships of LinkedIn can be found here.

LinkedIn: Keeping an eye on risks

Whether on LinkedIn, XING or other career platforms: In addition to the opportunities they offer, there are also some risks. We had some cases on the table at ourselves. For example, that of a self-employed consultant who advertised with a slogan on her . Little did she know, however, that a company had already registered this slogan as a word mark. The company sent her a warning with an amount in dispute of 100,000 euros. Fortunately, she was insured through and the insurer paid for the compensation.

Even junk mail can be costly for freelancers on career platforms. This happened to one of our clients, a freelance filmmaker. He wrote to a company on XING and pointed out that they did not have an image film on their website and that they would be happy to advise them on this free of charge and without obligation. However, the company did not respond with a new order for the freelancer as requested, but with a warning. In this case, too, the insurer stepped in and was even able to negotiate the original claim downwards.

It is particularly important for freelancers to publish their projects on career networks and thus present their work to potential customers. However , two IT freelancers did this a little too freely:You had worked for a defense technology company and implemented projects relating to encryption and communication technologies. They published detailed names and job descriptions for these projects on XING, thus providing the competition with highly sensitive internal information. The former client was understandably not enthusiastic and threatened with high claims for damages. Fortunately, he ultimately decided not to do so after the IT freelancers immediately deleted the information and signed declarations of cease and desist. The two were very lucky with this, because experience shows that such cases do not end so lightly.

Imprint on LinkedIn and XING: Warning, danger of warnings

There have already been a few cases in which entrepreneurs have been warned because they have not stored an imprint on XING. In the opinion of the Munich Regional Court (judgment of June 3, 2014, Az: 33 O 4149/14), business XING profiles are considered telemedia and must therefore contain an imprint. At XING you have the option of inserting a link to your imprint at the end of your profile under the button “Legal information from”.

Insert imprint on LinkedIn

There is no imprint field on LinkedIn. In order not to be warned, you should include your imprint in your profile description in the “About us / About me” area and either add the link to the imprint on your website or insert the imprint completely there:

Since a link that you insert there cannot be clicked and the courts have not yet decided whether this is sufficient, you can – to be completely on the safe side – insert the link to the imprint in the “Website” area.

Martin Bond
Martin Bond
Admin Nash has been writing about Tech News games and the gaming industry for nearly a decade. When he’s not writing about games, he’s usually playing them. You can find him on Twitter talking about games or sports

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