How to Rank Higher On Google In 2021

6 Critical Components of Onsite SEO
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How to Rank Higher On Google In 2021

1. User Experience – improve usability

According to a study of ranking factors by SEMrush , the four most important ranking factors are website visits, time spent on the website, pages per session and bounce rate.

Improve the usability of your website.

All four factors are directly related to the experience your website gives your users. It’s pretty simple: if your website is easy, pleasant to use, and has valuable information, you will get more visitors, stay longer on your website, visit more pages, and that will improve your search rank. With an SEO audit or an SEO analysis you can determine where there is potential for your website.

2. Write great content that is optimized for SEO

High quality content on your website is one of the best ways to increase traffic and improve your Google ranking.

Developing on-page content is arguably the most effective SEO tactic for more visibility, clicks, and traffic. Make sure that your content is error-free, has the right keywords and is optimized for mobile use.

In addition, the content should be tailored to the specific needs of your target group and contain valuable links to additional internal and external content.

3. Build backlinks

A backlink is a link from a website to a page on an external website. Backlinks play an important role in most search engine algorithms.

Backlinks – links from other websites to yours – are one of the most heavily weighted Google ranking factors. Incoming links to your website content from domains with high authority show the authority of your website, drive traffic and improve your Google ranking.

You can think of backlinks as a ‘proof of trust’ of another website in the eyes of Google. The more high-quality links you can acquire, the more trustworthy your site is and the easier it is for you to move up in the rankings.

Backlinks are defined as offpage measures in search engine optimization .

Tip: If you provide high quality content on your website, it is much easier to acquire backlinks.
In fact, once some of your content gets good rankings, some will start getting links on its own.

Another tactic can be to share useful content on social media or in forums.

4.Improve Page Speed

The speed of a website in terms of its loading time is referred to as page loading time. The loading time is the period between sending a request and the complete delivery of the requested content.

Google has started using mobile page speed as a ranking factor. Although the “speed update” will only affect a small percentage of all websites, it is still a good idea to make sure that your website is as fast as possible – both to improve your Google ranking and to provide a good user experience .

Tip: Google provides free tools to improve the performance and usability of your site. One of them is the tool: Pagespeed Insights

5. Use H1 and H2 heading tags

The speed of a website in terms of its loading time is referred to as page loading time. The loading time is the period between sending a request and the complete delivery of the requested content.

Not only do headers make your content more readable and easier to understand for people and search engines, there is a strong correlation between Google search rankings and the use of header tags in the body of your content. Header tags are also a great way to show the structure of your content and emphasize your key points.

6. Eliminate broken links

If the broken links on your page are internal , it’s quick and easy to fix it. Just make the changes within your page by renaming the links or pointing to the correct destination.

High quality links on your website are one of the best ways to increase traffic and establish authority on your website, but links that display a 404 error are detrimental to both your usability and search ranking.

Broken internal links prevent Google crawlers from processing their website and send negative signals when users call them up.

Use a tool like BrokenLinkCheck or Screaming Frog or Broken Link Checker to find broken links.

7. Optimize for local search

Google’s Consumer Insights has seen “near me” searches increase by more than 900% over the past two years . This incredible increase in these searches shows the importance of local SEO .

More and more people are using their smartphones to search for companies “near me”. To increase the chances that your company will appear in relevant local searches, you should claim your Google My Business listing, provide relevant content in Google Posts, and have your company listed in local directories. You can also use online reviews (Google, Trustpilot or Provenexpert ) to improve your online reputation and build trust with users.

8. Optimize for voice search

The voice search is undoubtedly faster than traditional search methods – i.e. typing it in manually. This is arguably the biggest reason for users to join the trend.

Voice search is no longer growing rapidly, according to a study , but more than 60% of respondents said voice search is their preferred method for asking questions on their smartphone.

Make sure your business is found via voice search by incorporating likely voice search phrases into your website content. Be sure to use whole sentences in a natural language, not just individual keywords .

Backlinko found in a study that the average answer in voice search is only 29 words . Short and concise is therefore more appropriate than long and extravagant.

Tip: It is very important to use natural language when creating content. Keyword spamming and SEO texts crammed with keywords do not correspond to Natural Language Processing (NLP) .

9. Optimize your pictures

The voice search is undoubtedly faster than traditional search methods – i.e. typing it in manually. This is arguably the biggest reason for users to join the trend.

Optimizing your images is critical to increasing the speed of your website and making it easier for Google to identify the images on your web pages. Make sure that all images on your website are compressed, have descriptive filenames, and contain alt attributes .

In addition, you can use images to present complex content for which you would otherwise need several paragraphs of text in a simple way and to convey information to users more easily.

Tip: Use plugins for WordPress or online tools like Image Compressor to reduce image size and increase page loading time. Also, use simple graphics rather than complex charts.

10. Optimize for the featured snippet

Featured snippets are highlighted snippets in the search results from Google. The so-called “Position 0” provides the direct answer to the user’s search query without having to call up a page.

Sometimes when a user asks a question in Google Search, Google pulls content from a relevant website and displays it in a special featured snippet or answer box above the # 1 search result. Including content in a featured snippet is a great way to increase traffic because snippets contain a link to the page the content came from. It will also increase the credibility and visibility of your brand.

Tip: To increase your chances of your content being selected as a “Featured Snippet” by Google, think about likely search queries related to your industry common questions. Fill your website with clear, meaningful answers to these questions – a maximum of 1-2 sentences.

In order to be found by your desired target group on the Internet , you should know exactly what your customers need. This means that you should be clear about what your customers are looking for and what terms they are entering into search engines like Google for it.

Important : The basis for the selection of relevant search terms (keywords) is the keyword analysis or keyword research. It is important to arrange the search terms according to relevance and to place them in the correct places. Your focus keyword should be in the following places

Martin Bond
Martin Bond
Admin Nash has been writing about Tech News games and the gaming industry for nearly a decade. When he’s not writing about games, he’s usually playing them. You can find him on Twitter talking about games or sports

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